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FITFLOWAI
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Product prototype · the follow-up engine for fitness coaches

Every lead followed up. Every client kept.

Coaches lose clients in the silence after “DM me”. FITFLOW tells you who to message today, drafts each follow-up with its reasoning shown, and pauses a sequence the moment someone replies. You always press send.

Explore the live demo Read the case study
  • No sign-up
  • Fictional coach & sample data
  • Runs in your browser

Overview · last 30 days

Aarav's coaching business

Leads

–

Qualified

–

Conversion

–

Revenue

–

Leads per month

12 months

New lead · Priya

via Instagram · just now

“Lose 8 kg before my wedding in March”

AI offer drafted

12-Week Strength Foundations

₹14,999Claims check ✓

The problem

Coaching is the easy part. The follow-up isn't.

Independent coaches run sales from DMs, spreadsheets and memory. Interested people rarely say no; they go quiet when nobody checks back in, and clients drift the same way after a tough week.

Follow-ups get forgotten

A “let me think about it” turns into silence when nobody checks back in.

Leads are scattered

Enquiries arrive across Instagram, WhatsApp, comments and referrals, with no single list or next step.

Templates sound like templates

Copy-pasted messages ignore what the person actually said, so they get ignored back.

Clients drift quietly

A missed week becomes a missed month, and the first sign is a cancelled renewal.

Design hypotheses from desk research and common coach workflows. Not validated with user research.

A coach working with a client in the gym

Instagram DM

Hey! How much is your coaching?

WhatsApp

Can we start after Diwali?

leads_final_v3.xlsx

Row 48: follow up???

Notes app

Priya: call Thu? or Fri

Comment

Price pls 🙏

5 enquiries → 1 pipeline

Every lead, source and follow-up date in one place

How it works

From audience to paying client, in one flow.

FITFLOW follows the path a follower takes to become a client, with the right tool at each step.

  1. 01 · Capture

    Every enquiry lands in one pipeline

    Instagram, WhatsApp, your website or a referral: each lead gets a source, a stage and joins the right sequence.

  2. 02 · Prioritise

    Today tells you who to message

    Due sequence steps, people who replied, overdue leads and slipping clients, ranked so the urgent ones come first.

  3. 03 · Follow up

    Drafts that show their reasoning

    Each draft says what it used and which checks it passed. You edit it and send it yourself; nothing goes out automatically.

  4. 04 · Retain

    Catch clients before they drift

    Weekly check-ins flag falling adherence, and a rescue sequence follows up with a lighter week or a reset call.

The follow-up engine

It decides who and when. You decide what's sent.

A new enquiry goes into a four-step sequence. Each step lands in Today on its day as a draft that shows its reasoning, and the sequence pauses the moment they reply. Click a step.

  5. replyThey reply → the sequence pauses and they jump to the top of Today, so the next message is a human one.

Step 1 for a sample lead · WhatsApp

Simulated AI

Highlighted: written for this lead specifically.

Why this draft

      Open Today in the demo See all sequences

      Features

      Everything around the follow-up.

      The pipeline feeds the queue, the queue feeds the drafts, and check-ins catch clients before they drift. Each tile below is live.

      AI Offer Builder

      Pick a goal and format; get a clear, priced offer you can edit and publish.

      Goal

      Format

      Suggested price for 12 weeks: ₹11,499 – ₹18,999

      1:1 online coaching · 12 wk

      12-Week Strength Foundations

      A 12-week program for busy desk workers who want to get properly strong on the fundamental lifts.

      • A plan written for your schedule and equipment
      • Weekly 1:1 check-in call
      • Progressive strength plan for squat, hinge, push and pull
      Book a free discovery call

      Lead pipeline

      Every enquiry, its source and next step.

      New

      Rhea K.
      Sameer P.
      Anita D.

      Call booked

      Kabir S.

      Won

      Tara M.

      Drafts that explain themselves

      Personal drafts in your tone, with the reasons shown. You send them.

      Nudge after proposalWarmWhatsApp

      Draft · never sent automatically

      Bookings

      Discovery calls, sessions and check-ins in one calendar.

      Client retention

      Weekly check-ins flag who's slipping, and a rescue sequence follows up.

      Analytics

      Know what's working. Do more of it.

      See where clients come from, how leads move through your pipeline and which programs sell, with every metric defined in plain language.

      • Lead acquisition and revenue trends
      • A cohort funnel from first message to client
      • Conversion by source and by offer
      • Filters that update every chart at once
      Open full analytics

      Performance

      Sample data

      Leads

      –

      Conversion

      –

      Revenue

      –

      Instagram96 · 23% conv.
      Website48 · 27% conv.
      YouTube40 · 25% conv.
      Referral36 · 33% conv.

      AI capabilities

      AI that handles the busywork, not the coaching.

      Three focused assistants, each tied to a real moment in a coach's week. Every output is an editable draft.

      Offer drafting

      Turns a goal, audience, format and price into a titled, structured offer with benefits, a call to action and pricing guidance.

      Goal: Build strength

      Audience: Desk workers

      → “12-Week Strength Foundations”

      Follow-up writing

      Drafts a personal message from the lead's goal, stage and last contact, in your tone, for WhatsApp, Instagram or email.

      Stage: Proposal sent · 4 days quiet

      Tone: Warm

      → “Just checking in on the plan…”

      Business insights

      Answers plain-English questions about sources, offers, clients and trends, with links straight to the screen that matters.

      “Which source converts best?”

      → Compares conversion by channel

      → Links to the analytics view

      Claims check

      Flags guarantees, medical and “miracle” language before anything is published.

      Human in the loop

      Every output is a draft you can edit. Nothing is published or sent automatically.

      No auto-messaging

      FITFLOW drafts; you send from your own WhatsApp, Instagram or email.

      Minimal data

      Designed to share only what a draft needs: first name, goal and stage, never contact details.

      In this prototype, AI outputs are simulated with templates and sample data so the demo works offline without a paid model.

      Pricing concept

      Simple plans that grow with you.

      Illustrative pricing to show how the product could be packaged. This is a portfolio prototype: nothing here is for sale.

      Starter

      For coaches testing the waters.

      ₹0forever

      • Lead pipeline up to 50 leads
      • Today queue
      • 1 sequence
      • 10 AI drafts a month
      Try it in the demo
      Most popular

      Pro

      For coaches growing a client base.

      ₹999/month

      • Unlimited leads & clients
      • All sequences, including Client rescue
      • 200 AI drafts a month
      • Bookings & client check-ins
      • Full analytics & insights
      Try it in the demo

      Studio

      For small teams and studios.

      ₹2,499/month

      • Everything in Pro
      • Up to 5 coach seats
      • Shared pipeline & assignments
      • Priority support
      Try it in the demo

      Concept pricing only. No payments are processed anywhere in this prototype.

      FAQ

      Questions, answered honestly.

      Something else? Read the case study for the design rationale and limitations.

      It's a product design and front-end prototype built as a portfolio project. Everything you see works in your browser with a fictional coach and sample data, but there are no real accounts, payments or messages.

      Try it now

      See the whole workflow in 60 seconds.

      Clear today's queue, open a draft that explains itself, mark a reply and watch the sequence pause. No sign-up needed.

      Open the live demo Read the case study